Review a drafted cold prospecting email to check for weak personalisation, unsupported claims, and a missing reason to reply before sending it to a lead.

• Open the drafted email template inside the sales engagement platform.
• Scan the opening line to check if the company mention or trigger event is accurate.
• Check the body paragraphs for statistics or product claims that lack context or proof.
• Read the call to action to determine if it asks a simple, direct question.
• Rewrite weak sentences or replace generic placeholders with specific details found during manual research.
• Save the updated draft back into the sequence queue.

Catching weak personalisation or vague claims requires reading through the eyes of a busy buyer, which is easy to miss when you have dozens of drafts to get through.

1. AI

   1. Extract the email’s review points

   Provide the drafted email and any research notes to AI. It separates the opening personalisation, company or trigger-event references, product or results claims, and call to action.

2. AI

   2. Flag weak or unsupported wording

   AI marks generic compliments, vague claims, missing context, and questions that require a long or uncertain response. It should label facts it cannot verify rather than treating them as true.

3. AI

   3. Draft focused replacements

   AI proposes concise alternatives using only details present in the draft or research notes, including a specific reason for the lead to reply. It leaves unverifiable details marked for human confirmation.

4. You

   4. Decide which claims and details can remain

   Check each flagged personalisation and claim against the available source material. Remove anything you cannot support, correct inaccurate details, and decide whether the email is relevant enough to send or needs more research.

5. AI

   5. Assemble the approved draft

   Give AI the details and claims approved by the human. It applies the accepted edits and produces a short email with a direct, low-effort question that gives the recipient a clear reason to reply.

6. You

   6. Save or hold the email

   Read the assembled draft once for factual accuracy, audience fit, and tone. Save it to the sequence queue only if the personalisation is supported and the reply request is clear; otherwise hold it for revision.

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