Checking new marketing copy against brand guidelines and style rules before it gets published

• Open the draft document and the company brand guidelines PDF or wiki page side by side.
• Read through the text paragraph by paragraph while actively scanning for forbidden words and tone shifts.
• Compare specific product names and features against the current terminology cheat sheet.
• Make notes or direct edits in the margins where the copy diverges from the brand voice.
• Send the marked-up draft back to the creator for revisions.

Checking every single paragraph against a lengthy style guide while trying to maintain creative flow.

1. You

   1. Prepare the review materials

   Give the AI the draft copy, the current brand guidelines, the terminology cheat sheet, and any approved product messaging. Confirm which version of each reference is current so outdated guidance is not used.

2. AI

   2. Scan the copy against the references

   Ask the AI to check every section for forbidden words, tone shifts, incorrect product terminology, and messaging that conflicts with the supplied references. Require it to quote the relevant copy and identify the specific guideline or reference behind each flag.

3. AI

   3. Create an edit report

   Have the AI organize findings by severity and suggest compliant alternatives without silently changing the draft. It should mark uncertain cases as needing human judgment, especially where the guidelines are ambiguous or product claims may have changed.

4. You

   4. Decide which findings require changes

   The editor accepts, rejects, or escalates each finding after checking context, product accuracy, and the intended audience. This decision determines whether the copy can proceed, needs revision, or must be checked with product, legal, or the brand owner.

5. You

   5. Apply changes and approve publication

   Update the draft using the accepted edits, then confirm that every required correction is addressed and that no unsupported product claim remains. Publish the copy only if it meets the current guidelines; otherwise return it to the creator with the edit report.

• Turn a recorded customer interview into a draft blog post
• Sorting incoming customer leads from web forms and assigning them to the right sales reps based on company size and location
• Turn a technical whitepaper into a three-part email nurture sequence before it launches
• Reviewing an existing ranking article, checking every claim and figure against current source data, and identifying outdated statements before republication

• Analyze competitor viral posts to draft three trend hooks, discarding off-brand angles
• pitching influencers and checking their engagement before sending messages
• Write and test five ad variants for one campaign from a single landing page
• Pulling the weekly paid channel report and explaining what actually drove the performance changes