Useful prompts for work that needs doing.

Convert the industry report findings below into actionable marketing and sales strategy points for {{buyer_persona}}, aligned to {{product_or_service}} and the goal of {{primary_business_goal}}.

Use the report evidence as the basis for recommendations. Make reasonable assumptions where details are missing, and do not ask follow-up questions. Avoid generic advice, hype, unsupported claims, and invented statistics. Keep each point specific enough to use after one light edit.

Return exactly these four numbered sections and no extra introduction or conclusion:

1. Impact on buyers: Explain how the reported trend changes the needs, concerns, priorities, or buying behavior of {{buyer_persona}}. Cite the relevant finding in plain language.

2. Positioning: State the specific stance {{product_or_service}} should take in response to the trend, including the value or problem it should emphasize.

3. Content angle: Suggest one concrete marketing topic or hook tied to the findings, buyer needs, and {{primary_business_goal}}.

4. Sales talking point: Write a concise script of 2–4 sentences that a sales representative can use with {{buyer_persona}}. Keep it factual and relevant to the report.

Industry report findings:
{{report_findings}}

Create a complete feature release announcement pack using only the information provided below. Do not ask questions, invent testimonials, add social proof, or claim unsupported capabilities. Avoid hype openers and politeness padding. Write clear, specific copy that is usable after one light edit.

Feature description and capabilities: {{feature_description}}
Target customer segment: {{target_customer_segment}}
Launch date and time zone: {{launch_date_timezone}}
Primary value proposition or benefit: {{primary_value_proposition}}

Return exactly these four labeled sections:

1. CUSTOMER EMAIL
Include a subject line, preview text, and an email body ready to send. State what is launching, who it is for, the primary benefit, key capabilities supported by the feature description, and the launch date and time zone. Include a clear call to action without inventing a link; use [CTA LINK] only if a link is needed.

2. SOCIAL MEDIA POST
Write one post of no more than 280 characters. Include the feature name or a concise description, the primary benefit, target customer relevance, and launch timing. Do not use unsupported claims, hashtags, emojis, or hype language.

3. SALES TALKING POINTS
Provide concise bullet points covering the customer problem, what the feature does, the primary benefit, who should care, launch timing, and one objection-handling point based only on the provided information. Do not invent pricing, results, integrations, or customer evidence.

4. SUPPORT ONE-SHEET
Include: feature summary, eligible users or target segment, launch timing, supported capabilities, how to get started, and troubleshooting steps. Make troubleshooting practical and conservative. Use only known facts; where feature-specific details are unavailable, provide general checks such as confirming launch availability, access permissions, supported configuration, and contacting the appropriate support channel without inventing channel details. Clearly label any item that requires confirmation before publication.

Transform the product information below into exactly four concise marketing artifacts. Use specific, benefit-focused language for the target audience, avoid technical jargon, filler, hype openers, unsupported claims, testimonials, and social proof. Do not add commentary or extra sections. Maintain this exact format:

SALES PITCH ANGLE:
Write 2–3 persuasive sentences for a sales conversation.

MARKETING HEADLINE:
Write one clear headline of no more than 12 words.

CUSTOMER EMAIL:
Write a concise email with a subject line and body of 100 words or fewer.

EXECUTIVE SUMMARY:
Write one concise paragraph of 75 words or fewer for business decision-makers.

Feature description:
{{feature_description}}

Target audience segment:
{{target_audience_segment}}

Core value proposition:
{{core_value_proposition}}

Competitive differentiator:
{{competitive_differentiator}}

Desired tone or style:
{{desired_tone}}

Rewrite the original headline into exactly five distinct, high-converting headline variations for the specified publication channel.

Original headline: {{original_headline}}
Target audience: {{target_audience}}
Core benefit or value proposition: {{core_benefit}}
Product or feature name: {{product_name}}
Publication channel: {{publication_channel}}

Make every variation specific, urgent, benefit-focused, and curiosity-inducing without using vague claims, fabricated proof, unsupported guarantees, or clickbait. Preserve the core meaning and use only facts provided above. Adapt wording and length to the publication channel. Return exactly five plain-text headlines, one per line, with no numbering, bullets, quotation marks, explanations, or other text.

Write one ready-to-post social media caption for {{target_platform}} using the content context {{content_context}}, the core message {{core_message}}, and the desired action {{desired_cta}}.

Adapt formatting and length to {{target_platform}}: use concise copy for Twitter/X, professional line breaks for LinkedIn, and visually scannable copy for Instagram. Start with a specific hook based on the supplied information, follow with a clear value statement, include exactly 1-2 relevant hashtags, and end with a direct call to action. Do not invent testimonials, statistics, endorsements, product capabilities, or proof. Do not use generic hype openers, politeness padding, or extra explanation. Return only the caption.

Identify missing content opportunities across topics, formats, channels, and funnel stages for {{industry_or_product}}. Use the audience, current channels, goals, competitor references, and constraints below. Do not ask follow-up questions. Make reasonable assumptions when evidence is incomplete and label them clearly. Do not invent competitor facts, search results, performance data, or customer evidence.

Return exactly this structure:

1. Strategy snapshot
- Audience and buying context: 2-3 bullets
- Main content strengths or assets to build on: up to 3 bullets
- Key assumptions: up to 3 bullets

2. Content opportunity matrix
Provide 6-10 specific opportunities in a table with these columns: Priority, Funnel stage (awareness, consideration, or decision), Audience need or question, Topic gap, Recommended format, Best-fit channel, Business goal supported, Estimated effort (low, medium, or high), and Rationale. Prioritize gaps that are actionable, commercially relevant, and feasible within the stated constraints. Recommend a mix of written, video, and interactive formats only when justified.

3. Coverage gaps
Summarize missing coverage by funnel stage and format. Identify the most important imbalance or omission in no more than 5 bullets.

4. Prioritized action plan
List the top 5 actions in order. For each, include: Action, first deliverable, funnel stage, format, channel, owner role, effort, and success signal. Keep success signals measurable without inventing target values.

5. One-paragraph recommendation
State which opportunity should be developed first and why, based on audience need, business goals, competitive differentiation, and resource constraints.

Inputs:
- Industry or product: {{industry_or_product}}
- Target audience profile: {{target_audience}}
- Current content channels: {{current_channels}}
- Primary business goals: {{business_goals}}
- Competitor references: {{competitor_references}}
- Resource constraints: {{resource_constraints}}

Generate exactly 8 distinct ideas for the topic or problem below.

Topic or problem:
{{core_topic}}

Target audience or user type:
{{target_audience}}

Hard constraints:
{{constraints}}

Desired outcome:
{{desired_outcome}}

Requirements:
- List the ideas numerically from 1 to 8.
- Give each idea a concise name and a one- or two-sentence description.
- Include a mix of practical, low-risk options and bold, unconventional concepts.
- Make every idea specific to the topic, audience, constraints, and desired outcome.
- Avoid generic filler, analysis, preamble, conclusion, and follow-up questions.
- Return only the numbered list.

Interpret the A/B test data below and return only a valid JSON object with exactly these four fields: "winner", "why", "confidence", and "next_test".

Requirements:
- "winner": Explicitly name Variant A or Variant B. Choose the variant that best supports the stated business goal. If the evidence is weak or nearly even, still choose the leading variant and set confidence to "Low".
- "why": Concisely compare the relevant rates or outcomes, including the calculations when possible. Consider sample size, test duration, effect size, and data quality. Do not claim statistical significance unless it is supported by the provided data.
- "confidence": Use exactly one of: "High", "Medium", or "Low". Base it on sample size, result difference, duration, and consistency with the business goal.
- "next_test": Propose one specific follow-up variant or experiment that builds on the result. Do not request more information, use external data, or add greetings, caveats, or filler.

Primary business goal: {{business_goal}}
Test duration or sample size details: {{test_details}}
Variant A performance metrics: {{variant_a_metrics}}
Variant B performance metrics: {{variant_b_metrics}}

Analyze this paid ad snapshot and return a concise health check using exactly this format:

Performance score: [X/100, directional score based primarily on CTR]
Key metrics: Spend: {{campaign_spend}} | Impressions: {{impressions_count}} | Clicks: {{clicks_count}} | CTR: [calculate clicks ÷ impressions × 100] | CPC: [calculate spend ÷ clicks]
What's working: [one specific strength supported by the data]
One quick fix: [one practical action tied to the weakest signal]
ROI trajectory: [Improving, Stable, or At risk] — [brief reason]. State clearly that this is a directional proxy, not measured ROI, because conversions and revenue were not provided.

Use these score and trajectory rules: CTR below 0.5% = 35/100 and At risk; 0.5%–0.99% = 55/100 and At risk; 1.0%–1.49% = 70/100 and Stable; 1.5%–2.49% = 85/100 and Improving; 2.5% or higher = 95/100 and Improving. Round CTR to two decimals and CPC to two decimals. If impressions or clicks are zero, report the affected metric as N/A, assign 20/100, and mark the trajectory At risk. Do not request additional data, invent conversions or revenue, use external benchmarks, or add any sections. Keep the response under 120 words.

Analyze the marketing email below and reverse-engineer why it may drive clicks. Base every observation on specific wording or structure in the email. Do not claim access to analytics or actual click behavior; label inferences as likely reasons. Do not invent testimonials, social proof, customer results, or facts not present in the email.

Email:
{{email_text}}

Target audience:
{{audience_profile}}

Intended call-to-action:
{{call_to_action}}

Industry or product context:
{{industry_context}}

Return exactly these four sections and keep the total response under 200 words:
Hook Used: Identify the specific opening line or technique and quote or closely reference the relevant wording.
Pattern/Structure: Briefly break down the email's sequence of sections and persuasion moves.
Why They Clicked: Explain the likely psychological or value-based click drivers, tied to specific email references and the intended call-to-action.
How to Replicate: Give exactly 3 actionable adaptation steps for this audience and context. Preserve the underlying strategy without copying claims or unverifiable proof.

Create a concise competitor positioning 1-pager for a sales enablement document or strategy memo. Compare our messaging with {{competitor_name}} for {{target_customer_segment}} using our value proposition, differentiator, and the competitor source at {{competitor_homepage_url}}.

Use only information supported by the supplied competitor source. If the URL is inaccessible or does not substantiate a claim, write "Not verifiable from the supplied source" rather than inferring features, customers, results, or weaknesses. Do not invent quotes, capabilities, testimonials, or competitive claims. Distinguish direct quotes from summaries.

Our value proposition: {{our_value_proposition}}
Our key differentiator: {{key_differentiator}}

Return only this fixed format:
Competitor Main Message: [One direct quote with source context, or an accurate summary if no reliable quote is available]
Key Differences:
- [Specific difference in message, audience, approach, or stated benefit]
- [Specific difference in message, audience, approach, or stated benefit]
- [Specific difference in message, audience, approach, or stated benefit]
Competitor Gaps (Not Saying):
- [A meaningful omission supported by the source comparison, or "Not verifiable from the supplied source"]
- [A meaningful omission supported by the source comparison, or "Not verifiable from the supplied source"]
Our Counter-Positioning: [One clear statement explaining how our value proposition and differentiator position us against the competitor for the target segment]

Keep the result factual, specific, concise, and usable after one light edit. Do not add an introduction, conclusion, methodology, disclaimers beyond necessary source limitations, or follow-up questions.

Condense the email draft below into a clear, direct message of fewer than 50 words. Preserve the primary goal, essential facts, and any call to action. Use the recipient context to make the wording appropriate. Do not add details, assumptions, filler, or unnecessary politeness. If useful, include a concise subject line. Output exactly this format:
Subject: concise subject or None
Message: condensed email

Email draft:
{{original_email}}

Primary goal or key point:
{{primary_goal}}

Recipient role or relationship:
{{recipient_context}}

Generate exactly 5 email subject lines for the topic {{topic}}, intended for {{audience}}, using the key angle {{key_angle}} and fitting this campaign context: {{campaign_context}}.

Make each subject line concise, clear, and compelling for quick opens without fake urgency, false deadlines, scarcity claims, ALL CAPS, or excessive punctuation. Reflect the topic and angle accurately. Return only the 5 subject lines, one per line, with no numbering, bullets, commentary, or follow-up questions.

Draft a warm, direct professional email opener using the details below.

Recipient: {{recipient_name}}
Email topic or purpose: {{email_topic}}
Relationship context: {{relationship_context}}

Return exactly 2 sentences and nothing else. Address the recipient naturally, state the reason for writing clearly, and make the draft usable after one light edit. Avoid fluff, jargon, hype, excessive politeness, and phrases such as "touch base" or "synergy". Do not ask clarifying questions.

Write one plain, honest LinkedIn answer post based only on the information provided.

Customer question:
{{customer_question}}

Fact-based answer and technical context:
{{answer_details}}

Target reader or industry context:
{{target_reader}}

Product or service context:
{{product_context}}

Desired length:
{{length_constraint}}

Start directly with the question or relevant context. Answer clearly, explain what the answer means for the target reader, and keep the wording useful and specific. Do not invent facts, testimonials, social proof, examples, results, or technical details. Do not use hype openers, engagement bait, unnecessary politeness, step-by-step theatre, hashtags, or a call to action asking people to comment, share, or message. Return only the finished LinkedIn post as plain text.

Act as a marketing content strategist. Analyze the published content library, target audience, business context, and optional evidence below to diagnose existing coverage and prioritize evidence-based content gaps. Perform only this job: do not draft content, create a full editorial calendar, or recommend generic SEO topics.

Inputs:
Published content library:
{{published_content_library}}

Target audience:
{{target_audience}}

Business context:
{{business_context}}

Optional demand or customer evidence:
{{demand_evidence}}

Use only the supplied information. Do not invent statistics, search volume, customer feedback, performance results, testimonials, business facts, or market conditions. Clearly label reasonable inferences. Treat a topic as a genuine gap only when the existing content does not adequately address the audience need, buyer question, search intent, or decision stage. Reject cosmetic variations, synonyms, repackaging, new formats, or minor angle changes when the underlying topic is already adequately covered.

Return exactly these sections in this order:

Coverage summary
Give a concise overview of what the library covers, including recurring audience problems, search intents, buyer stages, formats, and commercially relevant themes. Reference specific supplied content by title, URL, identifier, or other available marker.

Repeated or heavily covered themes
List the themes that appear repeatedly or are strongly covered. For each, cite the supporting content and briefly explain the coverage pattern.

Gap analysis
Distinguish genuine gaps, weakly covered topics, and apparent gaps that overlap with existing content. For each meaningful finding, explain the unmet need, the relevant audience or buyer question, the decision stage or intent, the supporting evidence, and the overlap judgment.

Prioritized content gaps
Use a table with exactly these columns: Rank | Gap | Audience or buyer question | Decision stage or search intent | Evidence | Existing-content overlap check | Recommended format or angle | Priority rationale. Include only gaps supported by the supplied inputs. Rank them by audience importance, commercial relevance, evidence of demand, decision-stage value, and the extent to which existing content fails to answer the need. State when evidence is limited.

Limitations and evidence notes
Identify missing, ambiguous, outdated, inconsistent, or insufficient source information that affects confidence. Separate supplied evidence from inference.

Be professional, clear, practical, direct, and evidence-aware. Make every major coverage finding and recommendation traceable to the supplied inputs.

Convert the provided roadmap into a practical cross-platform posting map. Use only the information supplied in these inputs:

Roadmap:
{{roadmap}}

Selected platforms:
{{platforms}}

Proposed posting slots:
{{posting_slots}}

Platform constraints or content rules:
{{constraints}}

Return only the following fixed-format review document:

1. POSTING MAP
Create one table row for every planned roadmap item. Use these columns in this exact order:
Item ID | Theme | Key message | Audience | Call to action | Roadmap date | Assigned platform | Proposed posting slot | Status or notes

Preserve the roadmap's meaning and wording where practical. Assign items only to the provided platforms and proposed slots. If a platform or slot is not explicitly matched, mark it as "Unassigned" or "Not provided" rather than guessing. Include incomplete or unscheduled items in the table. Label unknown, missing, conflicting, or ambiguous information clearly.

2. REVIEW FLAGS
Use a separate table with these columns:
Item ID or theme | Flag type | Evidence from roadmap | Required human clarification

List every missing date, gap, duplicate or substantially overlapping theme, unclear audience, missing call to action, platform or slot conflict, constraint issue, and other item requiring human review. Do not invent details or resolve ambiguity without evidence. If no issues are found, write "None identified".

3. COVERAGE CHECK
Provide a concise checklist showing whether every roadmap item is represented, whether every required field was extracted, and whether any item remains unscheduled or incomplete. Use only: "Yes", "No", or "Partly", with a short evidence note.

Do not rewrite the roadmap as social copy. Do not add claims, testimonials, social proof, performance predictions, dates, platforms, slots, audiences, or calls to action that were not provided. Do not ask follow-up questions; record unresolved questions in the Review Flags table.

Analyze the following qualitative customer data sources to extract, cluster, and analyze recurring verbatim customer language. Your goal is to identify high-signal phrases to inform {{messaging_objective}} for our target audience of {{target_audience}}.

Here are the customer data sources to analyze:

1. Customer Interviews / Transcripts:
{{interview_transcripts}}

2. Support Tickets / Product Reviews:
{{support_and_reviews}}

3. Survey Responses:
{{survey_responses}}

Strictly adhere to the following execution rules:
- Do not fabricate, smooth out, or alter customer quotes. Use authentic verbatim text only.
- Strictly separate direct customer verbatims from your AI synthesis and interpretation.
- Group expressions into distinct clusters: Problems/Pain Points, Desired Outcomes, Objections, and Alternatives.
- Highlight high-signal phrases that are supported by multiple distinct input sources.
- Provide actionable recommendations for applying the extracted language directly to {{messaging_objective}}.

You are a ruthless B2B go-to-market strategist and operational risk auditor. Audit the following planned B2B launch plan to identify critical failure points, strategic gaps, and operational risks before execution.

Context:
- Target Audience: {{target_audience}}
- Launch Plan & Timeline: {{launch_plan}}
- Messaging Framework: {{messaging_framework}}
- Collateral & Channels: {{collateral_channels}}
- Success Criteria & Owners: {{success_criteria}}

Perform a rigorous, objective stress-test of this strategy. Avoid generic checklists, surface-level formatting feedback, and polite filler. 

Provide your analysis in the following strict structure:

1. PRIORITIZED RISK MATRIX
- Map identified vulnerabilities strictly by potential business impact (High/Medium/Low) and evidence strength (Critical/Moderate/Speculative).

2. STRATEGIC & MESSAGING GAPS
- Detail specific contradictions, missing prerequisites, unvalidated messaging assumptions, and audience disconnects.

3. OPERATIONAL & MEASUREMENT VULNERABILITIES
- Evaluate dependent operational workflows, single points of failure in owner assignments, and blind spots in success criteria/measurement gaps.

4. ACTIONABLE REMEDIATION PLAN
- Provide concrete, high-impact fixes to resolve audience, operational, and measurement gaps without relying on generic best practices.

Analyze the following five customer-facing inputs to audit and align our product positioning, identifying internal contradictions and confusion:

1. Website Copy:
{{website_copy}}

2. Sales Messaging:
{{sales_messaging}}

3. Ad and Campaign Copy:
{{campaign_copy}}

4. Product Descriptions:
{{product_descriptions}}

5. Customer Feedback:
{{customer_feedback}}

Your analysis must evaluate inconsistencies across these five required dimensions: core problem, target buyer, value proposition, differentiation, and product category.

Provide the output in the following structure:
1. Structured audit mapping out specific contradictions found across the different channels.
2. Clear separation between confirmed logical inconsistencies and mere stylistic variations.
3. Actionable recommendations for standardizing core positioning elements (problem, buyer, value prop, differentiation, category). Do not invent external market research or fake customer quotes.

You are an expert B2B content strategist and marketing analyst. Your job is to audit existing marketing collateral against actual buyer evidence to isolate critical decision-stage content gaps and specify high-yield missing assets.

Analyze the provided information and produce a structured audit output.

### Inputs Provided:
1. Existing Content Inventory:
{{content_inventory}}

2. Customer Questions & Inquiries:
{{customer_questions}}

3. Sales Objections:
{{sales_objections}}

4. Funnel Drop-Off Analytics:
{{funnel_analytics}}

5. Commercial Priorities:
{{commercial_priorities}}

### Required Output Format:
1. Content Audit Matrix: Map existing assets distinctly across buyer journey stages (awareness, evaluation, purchase).
2. Evidence-Backed Content Gaps: Identify specific gaps tied directly to the provided customer questions, sales objections, and drop-off analytics. Do not invent metrics or objections.
3. High-Yield Missing Asset Recommendations: Specify high-value missing assets, including target audience, the primary objection or friction point addressed, recommended format, and why it is not a duplicate of existing inventory.

You are a world-class product marketing strategist specializing in messaging architecture and brand positioning. Your task is to audit the provided product materials, identify conflicting messaging across touchpoints, separate true contradictions from stylistic variations, and provide actionable alignment recommendations.

Analyze the following inputs across the core positioning pillars: problem solved, target buyer, value proposition, differentiation, and product category.

Website Copy Samples:
{{website_copy}}

Sales Messaging & Pitch Deck Text:
{{sales_deck}}

Campaign Copy:
{{campaign_copy}}

Product Descriptions:
{{product_descriptions}}

Customer Feedback Snippets:
{{customer_feedback}}

Perform the audit using this exact structure:
1. Positioning Comparison Matrix: Compare how the materials describe the problem, target buyer, value proposition, differentiation, and product category.
2. Contradiction Categorization: Explicitly separate genuine logical contradictions from mere stylistic differences.
3. Alignment Recommendations: Provide clear, definitive recommendations specifying which positioning angle to standardize across all channels to resolve each identified inconsistency.

Analyze the provided marketing content inventory, customer friction points, and funnel data to pinpoint high-value content gaps that hinder evaluation and purchase decisions.

### Inputs Provided:
1. Content Inventory: {{content_inventory}}
2. Customer Questions & Objections: {{customer_objections}}
3. Funnel Metrics & Drop-off Data: {{funnel_metrics}}
4. Target Persona & Commercial Priorities: {{target_persona}}
5. Focus Funnel Stage: {{funnel_stage}}

### Instructions:
1. Audit the existing content inventory and map current assets strictly against the specified focus funnel stage (awareness vs. evaluation/purchase).
2. Cross-reference the inventory against the provided customer questions, sales objections, and drop-off metrics to identify exact points where buyer decisions stall.
3. Pinpoint critical, evidence-backed content gaps. Do not recommend generic blog posts or duplicate assets already present in the inventory.
4. Output a structured content gap report containing:
   - Funnel stage alignment analysis
   - Evidence-backed list of critical content gaps tied directly to objections or drop-off data
   - Targeted, high-value recommendations for missing assets with clear strategic rationale

You are an expert growth marketing diagnostician and data analyst. Your task is to diagnose an underperforming marketing campaign objectively and systematically, separating surface-level symptoms from root causes without inventing missing data.

Campaign Objective and Target KPIs:
{{campaign_objective}}

Quantitative Campaign Metrics:
{{campaign_metrics}}

Audience Definition and Targeting Parameters:
{{audience_definition}}

Creative Assets and Messaging Copy:
{{creative_assets}}

Channel-Specific Performance Data:
{{channel_data}}

Analyze the provided data strictly and output your diagnostic report in the following format:

1. FUNNEL DROP-OFF ANALYSIS
- Identify the exact drop-off point in the conversion funnel using the provided metrics.
- Separate surface-level symptoms (e.g., low CTR) from underlying systemic causes (e.g., poor audience-market fit).

2. ROOT CAUSE HYPOTHESES
- List the primary root causes strictly supported by the empirical data provided.
- Avoid jumping to causal conclusions based purely on correlation.

3. PRIORITIZED HYPOTHESES
- Rank the hypotheses strictly by the strength of the supporting evidence.

4. VALIDATION TESTS
- Provide a minimal, high-leverage set of A/B or diagnostic tests to validate the leading hypotheses.