MarketingProduct Marketing Managerintermediate 120 min saved

Product Positioning Alignment Audit

Identify and resolve messaging contradictions across your website, sales, campaigns, and product feedback to ensure brand consistency.

Customise & copy

Add the context you have. The prompt updates as you work.

Website Copy *

Paste website copy snippets or landing page text.

Sales Messaging *

Paste email sequences, call scripts, or pitch decks.

Campaign Copy *

Paste ad or marketing campaign copy.

Product Descriptions *

Paste product descriptions or feature lists.

Customer Feedback *

Paste customer feedback or support ticket excerpts.

Live prompt

5 fields

Analyze the following five customer-facing inputs to audit and align our product positioning, identifying internal contradictions and confusion:

1. Website Copy:
{{website_copy}}

2. Sales Messaging:
{{sales_messaging}}

3. Ad and Campaign Copy:
{{campaign_copy}}

4. Product Descriptions:
{{product_descriptions}}

5. Customer Feedback:
{{customer_feedback}}

Your analysis must evaluate inconsistencies across these five required dimensions: core problem, target buyer, value proposition, differentiation, and product category.

Provide the output in the following structure:
1. Structured audit mapping out specific contradictions found across the different channels.
2. Clear separation between confirmed logical inconsistencies and mere stylistic variations.
3. Actionable recommendations for standardizing core positioning elements (problem, buyer, value prop, differentiation, category). Do not invent external market research or fake customer quotes.

Proof before you use it

A real example

Tested on gemini-3.1-flash-lite on 2026-09-06

{
  "website_copy": "Enterprise cloud security platform for automated compliance and threat detection.",
  "campaign_copy": "Stop data breaches before they start with our all-in-one CISO dashboard.",
  "sales_messaging": "Hey [Name], our developer-first tool helps your engineering team patch vulnerabilities in minutes without slowing down deployments.",
  "customer_feedback": "Our developers love the CLI tool, but the finance team was confused by the enterprise pricing page which talked about CISO dashboards.",
  "product_descriptions": "CloudGuard Pro: Automated SOC2 compliance reporting, real-time log analysis, and IAM governance."
}

A small ritual that works

How to use it

01Gather your current website copy, sales scripts, campaign ads, product descriptions, and recent customer feedback.
02Paste the content into the corresponding input fields.
03Run the prompt to generate a structured audit of your messaging inconsistencies.
04Review the actionable recommendations to standardize your core value proposition and target buyer definitions.

Why it works

The prompt establishes a rigorous analytical framework for auditing multi-channel customer-facing assets against five distinct positioning dimensions (core problem, target buyer, value proposition, differentiation, and category), requiring clear separation between logical inconsistencies and stylistic variations.

Where it fails

INSUFFICIENT_EVIDENCE

Customisation tips

Ensure that all five required customer-facing inputs—including customer feedback—are systematically mapped across all five dimensions within the audit structure to prevent gaps in cross-channel comparison.

Watch-outs

Do not invent unsupported market segmentation, target buyer demographics, or competitive claims (such as designating a product as the 'only' solution) not present in the inputs.
Avoid conflating genuine logical contradictions with normal stylistic variations or strategic tensions unless explicitly evidenced by direct contradictions across the provided channels.