Content Opportunity Gap Analyzer
Find and prioritize content gaps across topics, formats, channels, and funnel stages.
Customise & copy
Add the context you have. The prompt updates as you work.
Name the market, industry, product, or service being analyzed.
Describe the audience, roles, needs, buying stage, and common objections.
List active channels and any known content types or publishing patterns.
State the outcomes content should support, such as qualified leads, product adoption, or retention.
List competitors, comparable offerings, or observed content themes. Include links or notes if available.
Describe available expertise, budget, team capacity, production limits, and timeline.
Live prompt
6 fieldsIdentify missing content opportunities across topics, formats, channels, and funnel stages for {{industry_or_product}}. Use the audience, current channels, goals, competitor references, and constraints below. Do not ask follow-up questions. Make reasonable assumptions when evidence is incomplete and label them clearly. Do not invent competitor facts, search results, performance data, or customer evidence. Return exactly this structure: 1. Strategy snapshot - Audience and buying context: 2-3 bullets - Main content strengths or assets to build on: up to 3 bullets - Key assumptions: up to 3 bullets 2. Content opportunity matrix Provide 6-10 specific opportunities in a table with these columns: Priority, Funnel stage (awareness, consideration, or decision), Audience need or question, Topic gap, Recommended format, Best-fit channel, Business goal supported, Estimated effort (low, medium, or high), and Rationale. Prioritize gaps that are actionable, commercially relevant, and feasible within the stated constraints. Recommend a mix of written, video, and interactive formats only when justified. 3. Coverage gaps Summarize missing coverage by funnel stage and format. Identify the most important imbalance or omission in no more than 5 bullets. 4. Prioritized action plan List the top 5 actions in order. For each, include: Action, first deliverable, funnel stage, format, channel, owner role, effort, and success signal. Keep success signals measurable without inventing target values. 5. One-paragraph recommendation State which opportunity should be developed first and why, based on audience need, business goals, competitive differentiation, and resource constraints. Inputs: - Industry or product: {{industry_or_product}} - Target audience profile: {{target_audience}} - Current content channels: {{current_channels}} - Primary business goals: {{business_goals}} - Competitor references: {{competitor_references}} - Resource constraints: {{resource_constraints}}
Proof before you use it
A real example
Tested on gpt-5.6-luna on 2026-09-10
{
"business_goals": "Generate more qualified demo requests, improve organic visibility for payroll compliance topics, and help sales shorten the evaluation cycle.",
"target_audience": "HR directors and finance managers at 200-1,000 employee retail businesses. They want fewer payroll errors, easier compliance, and less manual reconciliation. They compare vendors carefully and involve IT and finance in the decision.",
"current_channels": "Company blog, LinkedIn, monthly webinar, email newsletter, and sales enablement PDFs. The blog mainly publishes broad HR advice and product announcements.",
"industry_or_product": "B2B payroll software for mid-sized retail companies",
"resource_constraints": "One payroll compliance subject-matter expert, one content marketer, occasional designer support, no dedicated video producer, and capacity for two substantial assets per month.",
"competitor_references": "Gusto, Rippling, and UKG. Competitors appear to focus on payroll checklists, compliance explainers, and product comparison pages. No validated traffic or conversion data is available."
}A small ritual that works
How to use it
- 01Enter the industry or product and describe the target audience.
- 02List current content channels and primary business goals.
- 03Add competitor references and resource constraints.
- 04Use the prioritized matrix and action plan to guide content planning.
Why it works
The prompt turns a broad content strategy request into a defined decision framework. It identifies the audience, channels, goals, competitors, and constraints before asking for recommendations, so the analysis has clear inputs to connect. The required sections move from a concise strategic summary to a detailed opportunity matrix, coverage gaps, an ordered action plan, and a final recommendation. Its table fields encourage each idea to be tied to a funnel stage, audience need, format, channel, business goal, effort level, and rationale. The instructions to label assumptions and avoid invented competitor facts or performance data also establish a disciplined boundary between supplied information and interpretation.
Where it fails
The structure depends on the inputs containing enough detail about audience needs, existing content, business priorities, competitor references, and available resources. When those inputs are broad or incomplete, the prompt permits reasonable assumptions but does not provide a method for ranking the reliability of those assumptions. Its fixed requirement for 6-10 opportunities and five actions can also encourage breadth even when the available information supports only a narrower strategic view. The format asks for success signals but does not define a measurement framework, attribution model, or baseline, leaving those details to the person completing the inputs.
Customisation tips
Adjust the funnel-stage labels if the buying journey uses different phases, such as onboarding, adoption, expansion, or retention. Add industry-specific opportunity categories when content must address regulation, geography, technical integration, or compliance requirements. Replace or supplement the current channels with the actual distribution and sales surfaces available to the organization. Make the resource-constraints field more operational by specifying subject-matter expert access, approval steps, production capacity, localization needs, and launch timing. If the strategy is intended for a particular planning horizon, state that horizon in the goals or constraints so effort and sequencing are interpreted consistently. For more rigorous prioritization, add an input describing the organization’s preferred weighting of audience impact, commercial relevance, strategic differentiation, and feasibility.
Watch-outs
- The instruction to make reasonable assumptions is useful for maintaining momentum, but assumptions should remain visibly separate from supplied facts.
- Competitor references can inform topic coverage and positioning, but they do not establish competitor capabilities, market performance, or customer preferences.
- A recommendation for an interactive, video, or other resource-intensive format should be checked against the stated production capacity and expertise.
- The opportunity matrix emphasizes content gaps, so it may not capture non-content causes of weak conversion, such as pricing, product fit, sales process, or distribution limitations.
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