Two-Sentence Proposal Opening
Write a credible, concise two-sentence proposal opening tailored to the client and deal context.
Customise & copy
Add the context you have. The prompt updates as you work.
Enter the client name, industry, or both.
Describe the main problem the client is experiencing.
State in one line how your offer addresses the problem.
Name the measurable or concrete result the client cares about.
Choose the deal stage and add any important context after the selection if needed.
Live prompt
5 fieldsDraft a concise proposal opening for {{client_or_industry}} using the supplied information. Write exactly two sentences: sentence one should demonstrate understanding of {{core_pain_point}} and its business impact, and sentence two should hint at {{unique_value_proposition}} while connecting it to {{specific_desired_outcome}} in the context of Discovery complete. Make it specific, credible, and usable after one light edit; do not add greetings, hype, unsupported claims, testimonials, social proof, private-data assumptions, or details not provided. Output only the two-sentence opening.
Proof before you use it
A real example
Tested on gpt-5.6-luna on 2026-09-10
{
"core_pain_point": "Partners spend too much time searching across disconnected systems for matter information, slowing client responses",
"client_or_industry": "Aster & Rowe, a 200-person legal services firm",
"specific_desired_outcome": "Give attorneys faster access to case information without weakening governance",
"unique_value_proposition": "We create a permission-aware workspace that brings matter documents, deadlines, and updates into one searchable view",
"deal_stage_and_relevant_context": "Proposal requested; the managing partner wants implementation to avoid disrupting active matters"
}A small ritual that works
How to use it
- 01Enter the client name or industry.
- 02Describe the core pain point and its business impact.
- 03Add your unique value proposition and the specific desired outcome.
- 04Select the deal stage and include any relevant context.
Why it works
The prompt gives each sentence a distinct job: first establish the client’s problem and business impact, then connect the proposed value to a concrete outcome and the current deal context. Required inputs, strict scope limits, and a two-sentence format keep the opening focused, while the ban on unsupported claims and private-data assumptions encourages grounded proposal language.
Where it fails
The structure depends on the supplied fields being specific enough to support credible business language; broad pain points, vague value propositions, or unclear desired outcomes can constrain the specificity of the two-sentence opening. The fixed format also leaves little room for nuance when the deal context requires qualification, evidence, or a more detailed explanation.
Customisation tips
Use the client’s actual name or a precise industry description, define the pain point in terms of business impact, and express the value proposition as a clear mechanism rather than a slogan. Make the desired outcome concrete, and use the deal-stage field to add context such as an incumbent provider, buying committee, implementation concern, or evaluation priority.
Watch-outs
- Keep the value proposition distinct from the desired outcome: one explains how the offer helps, while the other names what the client wants to achieve.
- Avoid entering claims that the prompt cannot support, including quantified improvements, customer references, or operational details that are not supplied.
- The selected deal stage is part of the framing, so choose the closest available stage and add relevant context only when it materially affects the proposal opening.
- Because the prompt requires exactly two sentences and no greeting or extra commentary, avoid inputs that depend on a long explanation to be understood.
Works in
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